Influencing Skills for Sales & Marketing Training Course

Designed to inculcate sales and marketing strategy development and potential sales targets analysis techniques using very well structured analytical skills

HRDF SBL-Khas claimable



Influencing is an art. More so when applied primarily to market and sell a product or service. It means having the ability to convey in a very clear, concise and convincing way to a prospect how and why a product or service offered meets their needs. Doing this calls for a repertoire of skill sets that are essentially a combination of engaging the team on a strategy, critically thinking through that strategy and being able to apply that strategy to the right target.

From a sales and marketing perspective, navigating through a rapidly changing business environment requires the development of a strategy that is results focused and at the same time adaptable. This calls for careful, critical thinking.

Analytical skills are required for creative, critical thinking. These skills include the ability to analyze information relating to issues, events and concerns on a structured three phase approach that involves planning, analyzing and drawing conclusions. These skills may be honed through practice.

This training program has been designed to introduce participants to the concept of influencing skills, primarily on thinking that is required to solve complex problems and developing interpersonal skills needed to influence sales prospects.

This Influencing Skills for Sales & Marketing Training Course usually will be conducted in Kuala Lumpur, Malaysia

Terminal Objective

On completion of the training program, the participants will be able to understand the basics of sales and marketing techniques. They will also understand the key elements of a marketing sales strategy. They will also be able to influence people associated with a sales and marketing strategy as well as potential sales prospects in order to achieve the best possible outcome.

Key course outcomes

  • Define the term influencing
  • Describe the link between critical thinking and influencing others effectively
  • List key elements in the development of a marketing and sales strategy
  • Analyze importance of people associated with a marketing and sales initiative skills
  • Apply influencing techniques when undertaking marketing and sales efforts
  • Use analytical tools
    • Sail Boat
    • Pentagon chart
    • Prioritization chart
    • To do, doing, done chart


petronas kwsp Tenaga Nasional jabatan perdana menteri


Topics covered
  • Developing a sales and marketing plan
  • Getting buy in for the sales and marketing strategy
  • Critical thinking process
  • Elements in the critical thinking cycle
  • Requirements for critical thinking
  • Identifying and analyzing marketing and sales stakeholders
  • Individual personality profiling
  • Consultative selling
  • Active listening, probing and building rapport
  • Influencing a sales prospect


Who Should Attend?
Sales & Marketer
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